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Featured work

Every client engagement is different, which is why we tailor our approach to meet each client's specific needs and objectives. 

 

The case study below demonstrates how we combined product strategy, UX design and accessibility expertise to help a small business identify improvements, strengthen its offering and create a roadmap for future growth.

UX Audit and Product Market Review for a Sports Facility Management Platform (Beta)

Project Overview

We were asked to review the beta version of a new sports facility management platform developed by a small team prior to their initial demos with sporting facility operators.

Services Delivered

  • User Testing

  • Market research and competitor analysis

  • UX and product design review 

  • Accessibility review

Objectives

The team wanted to understand:

 

  • How the product compared with similar sports facility management platforms

  • Opportunities to strengthen the product offering through enhancements and additional functionality

  • Where improvements to the user experience would have the greatest impact on adoption

Approach

By combining product strategy, UX design and user testing, we carried out: 

 

  • Product review and market analysis: An audit of the product functionality, benchmarking capabilities against comparable market solutions

 

  • UX and accessibility review: A systematic evaluation of the key user journeys to identify usability issues, accessibility gaps and opportunities for improvement

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  • User testing: Live sessions capturing a user’s experience with the platform in real-world conditions

Findings

Through this process, we identified:

 

  • Opportunities to increase competitiveness and adoption

  • Additional use cases supporting future growth and scalability

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  • Missing or inconsistently implemented core design best practices

  • Usability issues contributing to inconsistent user experiences

  • Accessibility gaps affecting usability and inclusivity

  • Features that were performing sub-optimally or not working

Recommendations

We delivered a detailed report with prioritised recommendations and best practice guidance to:

 

  • Strengthen competitiveness against established market solutions

  • Enable scalability through flexible configuration options

  • Increase usability, accessibility and adoption

  • Improve consistency across user experiences regardless of a user’s working context

Impact

Our engagement provided the client with:

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  • Market insight highlighting opportunities for competitive differentiation

  • Strategic recommendations and a product roadmap to support future growth

  • Direct exposure to real user interactions and behaviours

  • Prioritised UX and accessibility improvements to support adoption

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